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Epson has appointed digital creative agency Orchard to its creative account and media agency Kaimera to its media strategy account and launched a national B2B campaign. The work, ‘Taking
Sustainability Seriously’, showcases Epson’s Inkjet technology and its environmental advantages, targeting at organisations across corporate Australia who want to reduce their energy
consumption. _Other assets: _ _https://www.youtube.com/watch?v=7hIoWFoId6c_ ADVERTISEMENT _https://www.youtube.com/watch?v=SP55i952eFQ_ The campaign is launched across the Sky News network
and featured on 7Plus, 9Now, 10play and SBS On Demand BVOD channels, online and across LinkedIn. Epson Australia’s senior marketing communications manager, Priscilla Dickason, said: “Taking
Sustainability Seriously is one of the most significant B2B campaigns we have ever undertaken in Australia. Whether it’s government, consumers or big business sustainability is no longer a
nice-to-have, it’s a must-do. “We are very happy to be working with Orchard and Kaimera as they both bring clever creative and strategic expertise to the table. We are also very much looking
forward to the campaign’s success and to be working in partnership with both agencies for the long term.” Orchard managing partner, Michael Di Natale, added: “We are extremely excited to
partner with Epson, to further demonstrate our credentials in the B2B space and accelerate Epson as a market-leading business. Seeing the team come together to showcase our ability to
deliver market-leading strategy and creative for clients, fills me with great pride and confidence for the road ahead.” Kaimera’s Anna Magliano said: “It’s not every day you get to be
involved with such a well know brand at such a crucial point in their growth. We believe that the Taking Sustainability Seriously creative platform supported by a credible media strategy can
create another defining moment in the Epson brand story and we are excited to see the impact of the campaign in market.” _CREDITS_ _Brennan Carrick-Clark (Senior Art Director)_ _Jack Winter
(Strategist)_ _Naomi Shilton (Business Director)_ _Claire Seve (Project Manager)_ _Vanessa Tang (Motion Graphics Designer)_ _Zhini Chew (Senior Digital Designer)_ _Rikki Hopton (Graphic
Designer)_ _Rohan Brown (Art Director)_ _Hana Truong (UX Designer)_ _Ross Garbett (Creative Director)_ _Tim Condrick (Creative Director)_ _Gina Hughes (Experience Director)_ _Mikaela
Crimmins (Head of Strategy)_ _Michael Di Natale (Managing Partner)_