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Mix’s lead in the Perth radio market has eased ever so slightly with the station seeing its audience share falling 0.2 percentage points to 15.4%, keeping the station ahead of rivals Nova
and Triple J which also saw falls in the latest survey. While Mix didn’t repeat the performance of the last survey 15.6% share, the station was still comfortably ahead of Nova’s 12.1% take
of the audience, a fall of 0.1 points, and Triple J’s 10.6%, which also eased 0.4 points. Perth radio ratings survey 1 2019. Total audience share. Source: GfK ADVERTISEMENT The big winner in
the survey was 96 FM which picked up 0.5 points to take 8.3%, putting it within striking range of Hit which dipped 0.6 points to an 8.8% share. Driving 96 FM’s gains were the morning show
duo of Paul and Lise (Paul Hogan and Lisa Fernandez) who picked up 1.1 points to take 7.3% of the market – still well behind Mix’s share and Nova’s Nathan, Nat and Shaun, who slightly
recovered from last survey’s 1.7 point slump with a 0.4 point jump to finish with 13.6% of the morning audience. Perth radio ratings survey 2 2019. Source: GfK (click to enlarge) ABC Perth
was the biggest loser of the city’s breakfast slot, slumping 1.9 points to a share of 9.0%. The ABC’s main AM station overall saw a 0.5 drop to 6.6%, falling behind commercial rival 6PR
which recorded a 0.1 point gain to 7.1%. During drive, Mix’s drive combo of Pete Curulli and the Kennedy Malloy show maintained its lead with an audience share of 15.2%, a jump of 0.6
points, while Nova eased 1.1 points to 13.3%.