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Revlon Cosmetics has launched its new product with a promotion centred around Universal Picture’s new film though Val Morgan . The announcement: > Val Morgan sparks partnership between
Revlon and Universal Pictures > with an exclusive integrated campaign > > Revlon have leveraged an integrated promotion with Snow White and > the Huntsman through Universal
Pictures and Val Morgan. > > As part of the campaign Revlon provided lucky winners with a money > -can’t-buy trip to the premiere of Snow White and the Huntsman in > Sydney that
included the chance to meet two leading stars Chris > Hemsworth and Kristen Stewart. > > The Revlon campaign runs across multiple platforms including the Val > Morgan Cinema
and Retail Network. > > Senior Brand Manager for Revlon Cosmetics Carla Sheehan said, > “Revlon were looking for a vehicle that would allow us to > showcase the bold, dramatic
looks that you can wear with our new > ColorStay™ 16 Hour Eyeshadows. Snow White & the Huntsman is the > perfect fit for this with dramatic eyeshadow making such a > prominent
appearance in the movie. The appeal of the talent in > this movie is also compatible with the target audience of the new > ColorStay™ 16 Hour Eyeshadows. Cinema allows us to engage
with a > captive audience, offering our consumers a great overall > experience, showcasing the products in a dramatic and big way.” > > The activity was arranged through
Mediacom Sydney. Source: press release