KATE QUINLAN talks to James Richards, Classified Advertising Manager for The BDJ Portfolio, about the challenges faced by practice owners when recruiting and the relaunch of _BDJ Jobs_.

Research carried out by the British Dental Association (BDA) in the summer showed that a huge 47% of dental practice owners who attempted to recruit an associate in the past year experienced

difficulties doing so. These difficulties were even more pronounced for practices with significant NHS commitments. The BDA highlighted the widespread issues with associate recruitment in a

recent submission to the Review Body on Doctors' and Dentists' Remuneration (DDRB).1 A third of practice owners surveyed by the BDA had sought to recruit new dentists in the last

a significant proportion of associates intend to leave the profession through retirement (13%), to work in a different sector (9%) or to reduce their hours (26%) in the next five years.

Nearly a third of practice owners intend to retire in the next five years and a similar number to reduce their hours. There is also a large proportion of associates that intend to change

their work within dentistry in some way, either by becoming a community dentist (2%), a hospital dentist (4%), a practice owner (18%) or by developing new specialist skills (29%). Commenting

on the research, the BDA's Chair of General Dental Practice, Henrik Overgaard-Nielsen, said: 'It's a relatively new phenomenon that so many practices are struggling to

recruit associates, which is even more pronounced for those with significant NHS commitments. And if that wasn't enough, the latest BDA survey of associates indicates that a third of

them intend to increase the amount of private care they provide. 'If governments are serious about providing NHS dental care for everyone who wants it, they must invest in dentistry now

to stop this haemorrhage of talent, and before it requires CPR. 'Ministers can no longer sit on their hands and dismiss recruitment problems and poor morale as acceptable fall-out from

years of making “efficiency savings”.' Perhaps it is timely then that a new and improved _BDJ Jobs_ website launched this autumn; this will make it easier than ever before for dentists

to fill vacancies in their practices or find their perfect jobs. Left to right – Chris Feek, Jamie King and James Richards of _BDJ Jobs_ _BDJ JOBS_ Throughout its existence of over 125

years, the print _BDJ_ has had a classified section, and it is still popular today. When the _BDJ_ went online with its own website in the late 1990s, the web version of _BDJ Jobs_ soon

followed. As the popularity, reach and usage of the internet soared throughout the early twenty-first century, so too did the traffic to _BDJ Jobs_. I spoke to James Richards, Classified

Advertising Manager for The BDJ Portfolio, to find out more about the brand new version of the website. _James has worked on the_ BDJ Classified team since 2008, and is assisted in

Classified Media Sales by James 'Chris' Feek and James 'Jamie' King: collectively known as BDJames to the wider team. James F and K were given their nicknames by James R

to avoid confusion among clients. WHY HAS _BDJ JOBS_ RELAUNCHED? JR: During the last 3-4 years there has been a real shift from print to online. We knew that a significant proportion of our

advertisers wanted to go online only and with the new _BDJ Jobs_ we can now offer that to them. People want the immediacy of online and that is really the benefit of _BDJ Jobs_. Print is

still the right way to go for many clients – and the _BDJ_ is great for this as it's published every two weeks – but if someone wants to recruit a position immediately, online is the

way to go. Publishing online has a lot of benefits; it is more accessible and these days anyone can access the Internet from their phone or tablet. The old _BDJ Jobs_ website already had

nearly 50% of its traffic from mobile devices. As the new site is mobile-optimised, this figure has gone way over 50%. Employers can even post jobs from their phones, if they want to. The

new _BDJ Jobs_ site features some other great new functionality for jobseekers too – such as job alerts. This means that if a dentist wants to find a job in a particular area, that job is

automatically emailed directly to them. Alongside _BDJ Jobs_ we have also launched _BDJ Marketplace_, which is for every other kind of classified advertisement besides jobs. It features

practices for sale or rent, postgraduate education, courses for DCPs, financial and legal services, referrals; and even dating! We even offer a section for used equipment, where BDA members

can advertise for as little as £10 per post. Unlike other jobs boards, _BDJ Jobs_ is owned by the British Dental Association, so the money dentists spend with _BDJ Jobs_ is reinvested in the

BDA, who support the UK dental industry and dental professionals in a multitude of ways. WHAT FEATURES DOES THE NEW WEBSITE HAVE THAT THE OLD ONE DIDN'T? JR: For the first time the

website is automated, so it's really easy for people to go online and post adverts themselves. There are lots of improvements that can help jobseekers with their job search – users can

make a professional application from their mobile phones; they can upload their CV, which makes applications easier; they can save relevant jobs and reply to them later; there is the career

advice section; and there is now geographical targeting – so if a dentist wanted to apply for a job near their home they can just put in their home postcode and search for jobs in a 5-15

mile radius. There are new filters as well, so that dentists can find exactly what they're looking for, for example they can filter for private practice only or part-time roles. _BDJ

Jobs_ is aimed at all dental professionals and our new improved search engine optimisation means that the new website is reaching more people than before. It is certainly reaching more DCPs;

a recent client said that he was very pleased to receive applications from two high quality practice manager candidates through placing an advert on _BDJ Jobs_. HOW CAN THE NEW _BDJ JOBS_

HELP WITH THE RECRUITMENT PROBLEMS SOME EMPLOYERS ARE EXPERIENCING? JR: Jobseekers will see a much wider range of adverts due to the geographical targeting functionality. Advertisers can

also take advantage of the fact that there are no word limits for online ads (unlike print ads, where we charge per word, due to the amount of space the ad takes up in the Journal). This

means online adverts can be a lot more effective as employers can write a long descriptive advert. Previously, employers might have written just two sentences: 'London, part-time

associate needed, call this number' and they'd get a great response. These days, however, if you're applying for a job you're going to go for the job with lots of

information about the location, benefits, hours, team, etc. HOW CAN _BDJ JOBS_ HELP BDA MEMBERS IN PARTICULAR? JR: BDA members receive a 15% discount if they place an ad, potentially saving

up to £100. We're also helping BDA members by offering them free advertising for dental nurse, practice manager, orthodontic therapist and technician positions. Over the Christmas

period we will have some more special offers for BDA members. HOW HAS THE NEW _BDJ JOBS_ SITE BEEN RECEIVED? JR: The special offers have proved very popular with BDA members, and in general

there is a huge volume of dentists and DCPs viewing the site each month: around 20,000 unique visitors and 550,000 page views. There are already over 3,000 registered jobseekers on the site

and almost 600 registered recruiters. We've had over 13,000 job applications through the site already. WHAT'S YOUR FORECAST FOR THE DENTAL RECRUITMENT INDUSTRY IN 2017 AND BEYOND?

JR: I think there'll be an even bigger shift towards online and I think dentists will have to sell their roles more actively, which means thinking about their employer brand a lot more.

We can help with this because everyone who advertises with us now receives a free employer profile, which can be used to really convey what their practice is like as a place to work – it

paints a much better picture than just listing what you need in an advert. It's good to show what you can offer. You can add a logo and if you want to upload pictures or a video we can

help you do that as well. 'Here's a photo of our team', for example, is very welcoming and helps put faces to names for prospective team members. One of the key benefits of

this new website is that we are now able to advise employers on how to write their adverts for the first time. People are seeing more success from writing detailed job adverts. It

doesn't necessarily lead to more applications but it leads to _more relevant_ applications because more information is available upfront which saves both the employer and the jobseeker

a lot of time. DO YOU HAVE A MESSAGE FOR READERS? JR: I'd just like to let readers know that our team is here to help you. If you're a jobseeker and you're struggling to use

the website, give us a call and we'll explain how to use it effectively. If you're an employer who is having difficulty with recruitment, call or email us and we will help you fill

that vacancy. www.bdjjobs.com _Telephone: 020 7843 4729 (office hours)_ _Email: _ [email protected]_ BOX 1: FROM THE ARCHIVE The _British Dental Journal_ (_BDJ_) has featured classified

advertisements right from the very beginning. These photos show a page of the Journal published in January 1896 (right, below) and another published 30 years later, in November 1926 (right).

_With thanks to Helen Nield at the BDA Library_. REFERENCES * British Dental Association. Evidence to the Review Body on Doctors' and Dentists' Remuneration for 2017/18. September

2016. Report available online at

https://www.bda.org/dentists/policy-campaigns/research/workforce-finance/ddrb/Documents/DDRB%20evidence%202017-18%20British%20Dental%20Association%20FINAL.pdf (accessed November 2016).

Download references RIGHTS AND PERMISSIONS Reprints and permissions ABOUT THIS ARTICLE CITE THIS ARTICLE Taking the stress out of dental recruitment. _Br Dent J_ 221, 688–689 (2016).

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