In a year where so many have been hit financially, and charities have struggled to get donations, the Alzheimer’s Association Hudson Valley Chapter has received $41,810 in donations from

Kensico Cemetery in Valhalla. The cemetery raised the funds primarily through an appeal to previous sponsors of its annual 5K fundraiser to benefit the Association. “We had talked about the

possibility of a virtual event, but we opted not to, because we thought what made our 5K run/walk successful was the idea of people gathering on our property, so with that off the table, we

decided we would cancel the 5K this year,” said Judith Mitchell, Public Relations Consultant for Kensico Cemetery. “But we did realize that the Alzheimer’s Association still needed support

understand the challenge out there and how charities are in a difficult place because they can’t hold events,” said Raymond Planell, President of Kensico Cemetery. “And most of our sponsors

who had helped us through the years and our supporters responded very generously. One of the missions of the Alzheimer’s Association is to help people suffering from Alzheimer’s, who are at

great risk if they get COVID and are also at risk from the isolation caused by it,” he said, noting that some sponsors actually increased their donations this year. Thanks to their help, the

cemetery’s long-term fundraising goals for the organization were achieved. “We wanted to be able to say that at the end of five years that we had contributed $150,000, and we actually made

that happen,” Mitchell said. The relationship between the nonprofit and the cemetery began five years ago, when the Kensico staff were looking for an organization to utilize their historic

and beautifully landscaped grounds. “Our thought was that we wanted to open up our property to a charity so that they could conduct a fundraiser on our grounds. So, the question was, who did

we want to partner with? We reached out to the Alzheimer’s Association, since their mission aligned with ours, with us both being in the memory business,” Mitchell said. Around the same

time, they were contacted by Jocylen Roberts of Tarrytown, a volunteer and avid runner who had recently lost her grandmother to Alzheimer’s. She helped the fundraiser take shape. “We were

able to draw on her background and participation in lot of runs and walks in the county. She was able to give us some guidance. Then she recruited her mother, Genee Roberts, who is an

interior designer and did such a great job with the raffles. She spent hours going to all different kinds of gift stores and boutiques and restaurants gathering gift certificates and then

organized them in baskets with a theme. They became a highlight of the event. People looked forward to seeing what the raffle prizes were going to be,” Mitchell said. Mitchell said the

partnership was unprecedented for both parties. “This was a first for Kensico, and I think it was a first for the Alzheimer’s Association. In our 150-year history, we had never opened to be

used in this way. We wanted to do it in a way that reflected our ideas about hospitality. We opted for a hot catered breakfast to offer everyone along with the raffles. We wanted to

distinguish ourself in how we conducted an event to be how we conducted our business,” Mitchell said. Planell, who will soon retire from his role at Kensico, will remain involved as a member

of its board of directors. He said the cemetery has a long history of community service. “Kensico, over the course of many years, has tried to be a good neighbor, a good partner with

charities in the area. We’ve supported many different local organizations. We’ve been very gratified to be involved with the Alzheimer’s Association because of all the good work they do.

It’s been a great opportunity to reach out to people who might enjoy a nice event, but obviously there are so many people who have relatives and friends who are affected by Alzheimer’s, and

we wanted to continue to make the point that Kensico is here to help those in our neighborhood, and we want to continue efforts to help worthy nonprofits in our area,” Planell said. ABOUT

THE HUDSON VALLEY CHAPTER The Hudson Valley Chapter serves families living with dementia in seven counties in New York, including Duchess, Orange, Putnam, Rockland, Sullivan, Ulster, and

Westchester. To learn more about the programs and services offered locally, visit alz.org/hudsonvalley. ABOUT THE ALZHEIMER’S ASSOCIATION The Alzheimer’s Association leads the way to end

Alzheimer’s and all other dementia — by accelerating global research, driving risk reduction and early detection and maximizing quality care and support. Its vision is a world without

Alzheimer’s and all dementia. Visit alz.org ABOUT KENSICO CEMETERY Kensico Cemetery is a nonprofit membership organization that was established in 1889 to provide burial options for families

in the New York metropolitan area. Visit kensico.org