Hannah Betts 13 August 2019 6:00am BST A retired head teacher of one of Britain’s most go-getting girls’ schools has stirred up a hornets’ nest by suggesting that beauty is a winning weapon

in the boardroom. Clarissa Farr, high mistress of St Paul’s Girls’ School until 2017, has caused consternation by suggesting that good looks can give female bosses an authority they might

otherwise be considered to lack.  “When you google the word CEO, the images are all white men with grey hair,” Farr remarked over the weekend. “Our idea of authority is still male. There are

certain woman whose personal beauty makes their leadership acceptable who wouldn’t be able to hold the sway they do if they didn’t look the way they do.” By way of example, she cited

comments have none the less provoked anger.  Annabel Denham, head of the Female Founders Forum, a group of leading female entrepreneurs, sprang to the defence of Farr’s exemplars.  “It does

a disservice to inspirational women like Sandberg and Morrissey to suggest they have advanced in business on account of their looks, rather than their intelligence, diligence, aptitude, and

myriad other talents,” she says. Meanwhile Naomi Wolf, author of _The Beauty Myth_, maintained that female bosses’ attractiveness should not even be discussed, declaring: “By talking about

the appearance of women CEOs, we put discriminatory attention on their appearance”. From the Bronze Age’s Helen of Troy to the Instagram Age’s Kim Kardashian, beauty has never not been

controversial. Even in fairy tales it proves double-edged. It might win you the hand of the handsome prince, yet also spells trouble: confinement to a cindery hearth, say, or the jealousy of

a ruler who seeks to cut your heart out. In former ages, attractiveness was as much an opportunity as it was a threat: a route to social ennoblement, perhaps, but no less a means of

attracting more dangerous forms of attention; its end point the pedestal or the pit. Has anything changed? Certainly, in twenty years of journalism, I have never encountered a topic that has

felt more taboo. People will cheerfully admit to infidelity, debt or sexually transmitted diseases, yet ask them to acknowledge that they are beautiful and they will literally run out of

the room. To a Briton, there is no more unspeakable subject. Wolf may insist we do not talk about beauty - on this side of the Pond, it appears we actually can’t.  The venom the beautiful

attract is savage. Long before L’Oreal adopted the mantra “Because I’m worth it,” its catchphrase was: “Don’t hate me because I’m beautiful”. Witness the infamous spat between actresses

Helena Bonham Carter and Kathy Burke back in the 1990s, when Bonham Carter observed: “If you’re not pretty and you’re working-class you have an easier time in terms of people’s attitudes to

you.” Cue Burke’s response: “As a lifelong member of the non-pretty working classes, I would like to say to Helena Bonham Carter (wholly pledged member of the very pretty upper-middle

classes): shut up, you stupid c----.”  Compare screenwriter Nora Ephron’s observation: “If there is anything more boring to me than the problems of big-busted women, it is the problems of

beautiful women;” the implication being that they are negligible.  Certainly, when it comes to office politics, studies have traditionally indicated that the pretty – male and female – are

beneficiaries of a halo effect, whereby they tend to be hired sooner, get promoted more rapidly, and earn more than less comely colleagues, regardless of their IQ.  Nevertheless, recent

research suggests that - far from being an asset in the boardroom - pulchritude may in fact present a stumbling block for women. Earlier this year, the feminist journal, _Sex Roles_,

published a report entitled: “The Femme Fatale Effect: Attractiveness is a Liability for Businesswomen’s Perceived Truthfulness, Trust, and Deservingness of Termination,” by American

management professors Leah Sheppard and Stefanie Johnson. The study found that being a good-looking woman in business can prove an obstacle in terms of winning trust, perceived honesty, and

one’s likelihood of getting the sack (not to mention any less-than-scrupulous bosses trying to get them in the sack). No evidence was found of this being the case for men. According to

Sheppard and Johnson, this prejudice is rooted in sexual insecurity and evolutionary biology, whereby female colleagues will consider beautiful women a threat, while male ones will be

suspicious that their physical attributes mean they are likely to be duplicitous.  Critics dismissed the findings. Sociologist Dr Catherine Hakim, author of _Honey Money: Why Attractiveness

is the Key to Success_, and coiner of the term “erotic capital,” told me: “It is only in Puritan, Anglo-Saxon cultures that people reach to find disbenefits for attractiveness, because

Puritan cultures have always been sour and suspicious about beauty, luxury and wealth – the frivolities. Overall, the only solid finding is that both men and women are less likely to hire an

exceptionally attractive person of the same sex because they do not welcome the competition.” Still, the article’s conclusions brought back uncomfortable memories of Silicon Valley CEO

Eileen Carey, who revealed in 2017 that she had darkened her formerly golden hair and traded her contact lenses for glasses in order to be taken seriously at work. (A backlash ensued, with

trolls informing Carey that she was both “ugly” and “delusional” - see, who’d admit to thinking they were anything more than average-looking?). Moreover, the findings corresponded with

writer and former JP Morgan wealth manager Michelle Miller’s “power of seven” hypothesis: that being too much of a looker will prove professionally impeding.  According to Miller, the

facilitating level of loveliness is “seven out of ten”. In our present warped system, Miller maintains that a woman should “be attractive enough to be noticed, but not so attractive that her

accomplishments are undermined... Think back to your consulting/banking/law firm analyst class… the hot blonde everyone wanted to sleep with? She got bumped to a role where her power over

men and threat to women have been successfully contained.”  It will not have escaped your notice that no one is fretting about strategic levels of masculine allure. Amazon’s Jeff Bezos and

SpaceX founder Elon Musk may have been satirised for raising their style game, however, their beauty - or otherwise - passes without comment, as does that of Microsoft’s Bill Gates and

Facebook’s Mark Zuckerberg. Successful men don’t have to be handsome; they don’t have to be ugly. They can just be. They can even wear the same rumpled grey t-shirt every day, without anyone

taking notice.  The feminist revolution will only have done its job when women can be similarly free to succeed without being forced into some sort of beauty contest; the Helens lined up on

one side, the plain Janes on the other.  The only way to ensure that women are “judged by their words and actions” is to actually judge them by their words and actions - not tar them with

the beauty brush. The 51 per cent newsletter REFERRAL (Article)