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In the second quarter of 2010, six of the country's eight largest cable companies reported their worst subscriber losses ever. Industry experts have long speculated that cable
television is the next "traditional media" doomed to a long, slow death in the wake of new technology. Here are four signs that they may be right: 1. SELF-ACKNOWLEDGEMENT Even the
cable companies themselves are acknowledging that cable TV isn't a good value. "Young people are pretty smart," Verizon Communications CEO Ivan Seidenberg told a Goldman
Sachs' media conference last week. "They're not going to pay for something they don't need...." SUBSCRIBE TO THE WEEK Escape your echo chamber. Get the facts behind
the news, plus analysis from multiple perspectives. SUBSCRIBE & SAVE SIGN UP FOR THE WEEK'S FREE NEWSLETTERS From our morning news briefing to a weekly Good News Newsletter, get the
best of The Week delivered directly to your inbox. From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox. 2. BIG
COMPETITION Earlier this month, Apple announced that its revamped Apple TVs would be going for just $99 (older versions were $229) and started offering $.99 rentals on TV shows. Google TV,
set for release this fall, will turn traditional TV sets into web browsers — and let viewers search for (and watch) the expanding range of television options available online. Netflix's
streaming video service, Watch Instantly, is growing rapidly, and has reportedly inspired Amazon to jump in with a similar offering. "Netflix has already won the digital TV/Video
War" says Paul Verna in _Ad Age_. A new Credit Suisse study found that 37 percent of Netflix subscribers between the ages of 25 and 34 watch Netflix streaming instead of TV, while 30
percent of subscribers between 18 and 24 have have ditched their cable TV. 3. BLOCKBUSTER'S BANKRUPTCY The downfall of the movie-rental chain isn't a good omen for the cable
industry. "Pay TV operators should heed the lessons that Blockbuster's downfall teaches," says Greg Sandoval at _CNet_. "Netflix competes with pay TV the same way"
it did with Blockbuster. A free daily email with the biggest news stories of the day – and the best features from TheWeek.com 4. PESSIMISTIC CITY PLANNING New York City is already preparing
for "life after cable," reports _The Wall Street Journal_. Though the city currently pockets $110 million annually from its cut of cable subscription revenue, a new deal guarantees
the city renegotiating rights if that figure drops more than 22.5 percent over the next ten years "as consumers shift to Internet video." It's likely the sign of a wider
trend. "Where do early adopters live in this country?" asks Eddie Borges, the communications director for the city's Department of Information Technology and
Telecommunications, as quoted in the _WSJ_. "They live in New York.”