Play all audios:
Access through your institution Buy or subscribe Social media serves as an important platform for climate communication, with multiple actors utilizing it to advocate their viewpoints and
influence others on climate change. Understanding the roles of influential actors offers insights for tailoring effective strategies for climate advocacy. Nonetheless, it remains unclear
which actors are influential on social media concerning climate discourse. Jiaojiao Ji from the University of Science and Technology of China and colleagues from China and the United States
analysed extensive text-based datasets spanning from 2010 to 2020 to identify the primary topics and key actors engaged in climate change discussions on the Chinese social media platform
Weibo. The findings reveal that most discussions focus on environmental impact, rather than on culture, politics, government or action advocacy. Furthermore, celebrities, ordinary users and
civil society organizations were found to be influential across various topics, contrasting with the less prominent roles of governments and traditional media. Given the substantial
influence of celebrities in climate discourse, it is crucial to actively involve them in climate action endeavours to expand public support. This is a preview of subscription content, access
via your institution ACCESS OPTIONS Access through your institution Access Nature and 54 other Nature Portfolio journals Get Nature+, our best-value online-access subscription $29.99 / 30
days cancel any time Learn more Subscribe to this journal Receive 12 print issues and online access $209.00 per year only $17.42 per issue Learn more Buy this article * Purchase on
SpringerLink * Instant access to full article PDF Buy now Prices may be subject to local taxes which are calculated during checkout ADDITIONAL ACCESS OPTIONS: * Log in * Learn about
institutional subscriptions * Read our FAQs * Contact customer support AUTHOR INFORMATION AUTHORS AND AFFILIATIONS * Nature Climate Change https://www.nature.com/nclimate/ Danyang Cheng
Authors * Danyang Cheng View author publications You can also search for this author inPubMed Google Scholar CORRESPONDING AUTHOR Correspondence to Danyang Cheng. RIGHTS AND PERMISSIONS
Reprints and permissions ABOUT THIS ARTICLE CITE THIS ARTICLE Cheng, D. Climate influencers on social media. _Nat. Clim. Chang._ 14, 309 (2024). https://doi.org/10.1038/s41558-024-01988-2
Download citation * Published: 10 April 2024 * Issue Date: April 2024 * DOI: https://doi.org/10.1038/s41558-024-01988-2 SHARE THIS ARTICLE Anyone you share the following link with will be
able to read this content: Get shareable link Sorry, a shareable link is not currently available for this article. Copy to clipboard Provided by the Springer Nature SharedIt content-sharing
initiative